Questions Early-Stage Startup Founders Should Be Asking

woman looking at clipboard with pen in hand. the clipboard is holding a bright pink and yellow gradient in place of paper
 

#1

What assumptions are we making now that, if untrue, would threaten the success of our business?

#2

What is the most important thing we want folks to do when they visit our website/app? How might we better optimize for that?

#3

What are the primary ways our business will bring in revenue? What out-of-the-box experiments can we run to boost sales?

#4

What are the biggest risks to the long-term success of my business? How might our project fail? What can we do to mitigate those risks?

#5

What is the fastest way to learn if our product or service is solving a real need for potential customers? What low-cost experiments can we run to validate our product idea before investing in building it?

 

Jaqi Lenee

design & tech wizardess

founder of Citrine Labs